Hi welcome back to my blog!
Week 9 assignment needs me to use and comments on social media monitoring tools.
So what is social media monitoring tools? According to my lecturer its free/paid tools that allow you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.
I need to focus on a product, so i decide on using rockstar’s new flagship game: Grand Theft Auto V to see how well its doing on twitter.
To measure how well its doing at twitter, i use a free twitter monitoring tools called Topsy.
Topsy offers a very simplistic home screen that almost resemble Google search engine which in my opinion, is great compared to other monitoring tools which in my opinion is over complicated.
To use it i simply input name of brand, organization, person, or things i want to search, in this case i search “Grand Theft Auto V”
At the top bar, there is a standard search and sort options, and the gear on the right side of sorting is an addtional option for advanced search or sharing options. At the left side are result customizing tools that allows us to adjust time range, contents we want to see (links, video, tweets, etc), and results in another language. It can also sorted the result according to Twitter account that gives most influence over the trends, which means you could know which person is influencing people about your brand whether its about good or bad things! Another useful features is Topsy put statistic result about how many people are tweeting about the topic and trends analytics result on a small section at top of the page The design is simple yet usefull, i found this to be user friendly and add some degree of interest and insight, in my opinion Topsy manages their design especially white spaces very well.
Some things i notice while using Topsy are first, GTA V actually break the record of reaching $1Billion in sales by only 3 days, that is impressive, I mean they reach break-even point in 1 day. Second, people seems to like sharing their achievement in game for some reason. Third, There are a lot of Spanish people tweeting about GTA V, maybe it can be a potential target? Last and not least, the most activities happens on twitter, is when the game is launching and it starts going down very quick, and its mostly tweets about people that has buy the game, and rarely complaints about the game, so maybe they create a really good game.
I don’t really have suggestion for GTA V, its already achieving beyond the expectation.
Its the end of my post this week, cheers.